Dating website guests online total users dating news online
The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).
By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.
This incredibly popular site, which launched in 2012, claims to connect only the ‘most attractive and inspiring singles’ via their website, app and at glamorous events around the world.
Sounds great, and the singles out there are probably shouting ‘sign me up!
5% of Australia’s population had a Tinder profile at that point.
During the FIFA World Cup June 2014 in Brazil, the app experienced a 50% increase in downloads and usage in the country.
Looking across age groups, the youngest cohort (18-29 years old) has the largest percentage of online daters within it, with 18% of all online adults in that age group visiting a dating site.
Still, the majority (45%) of those who have visited the sites have never been married.
They drive a majority of their traffic directly from ads placed on The Guardian’s news pages.
But while Kerstin found these ads performed well in terms of overall click-throughs, she noticed that the majority of these visitors were not converting into subscribers.
Much of this discrepancy may be explained by the general youth of online daters, who have not necessarily entered their prime earning years.
Possibly due to the relatively small sample size, there are no statistically significant differences in online dating use across race and ethnicity categories or education levels.
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’ to themselves as they trudge home from yet another bad date with a total loser.